A business may already know what needs to be done: introduce a new product, launch an advertising campaign, refresh its visual communication or communicate something new. But knowing what you need to say doesn’t yet tell you what it should look like.

That’s where Art Direction begins.

The brief might be as simple as: “We need to introduce a new product.”

Art Direction answers the next question: how do we show it? What kind of lighting do we use? What color palette? What props and materials do we need? Are there people in the frame? How is everything styled? What is happening in the image? And most importantly, what impression should the product create?

My role is to determine how a marketing objective is translated into a visual solution.

None of these decisions are made simply because something “looks beautiful.” The visual direction needs to serve a clear business goal: attract attention, create the right feeling, make the product more desirable, differentiate the brand or make it more memorable.

Art Direction connects a business objective with its visual execution.

Depending on the project, I can take on different roles:

• join your team as an art director and lead the visual part
• build a team and manage the project from idea to final result
• assemble a team and oversee execution without being on set
• collaborate with your production, guiding and elevating the outcome
• work as a photographer when it strengthens the project

The format always depends on the task: in some cases, my direct involvement on set is essential, in others the right team and strong direction matter more.

From €300

Every project is different.

The final cost depends on the scope of work, business goals, and the level of involvement required.

After our initial conversation, you’ll receive a tailored proposal based on your project.