LA COPA - ongoing since 2024. Art Direction & Photography. A playful lifestyle shoot combining food with personality, movement and a deliberately imperfect flash aesthetic. The goal was to show the restaurant experience through character and atmosphere - not just the dishes.

This series became one of the projects where my approach to unconventional hospitality photography fully came together. La Copa gave me the freedom to push the direct-flash aesthetic further -making the images bolder, stranger and more spontaneous while keeping the food desirable. It became a turning point in my work and one of the strongest expressions of the visual language I continue to develop today.

Woman enjoying food at La Copa restaurant - creative direct flash photography by Aljona Grigorjeva
Photographed during a PRIKE × Restaurant MOON collaboration dinner. I especially love photographing dine & wine events - combining carefully composed food imagery that still feels spontaneous with genuine moments between guests. The goal is to capture not only what was served, but the atmosphere, emotions and experience of the evening as a whole.
Restaurant dish, wine and guests during Prike × Moon dinner event - event photography by Aljona Grigorjeva

LA COPA - ongoing since 2024. Art Direction & Photography.

A food-focused series balancing classic restaurant photography with people and spontaneous moments. Designed to make the dishes feel desirable while keeping the imagery warm, social and distinctly La Copa.

Restaurant dishes and guests at La Copa in Tallinn - food and lifestyle photography by Aljona Grigorjeva
TAR-TAR GASTRO BAR - Photography, Visual Strategy & Social Media Content. One of my favourite and most formative restaurant projects - over two years of monthly content creation as part of the brand’s ongoing social media communication. From new menus and food photography to people, events and the atmosphere of the restaurant, the project gave me the freedom to explore different ways of showing hospitality through photography. It also became one of the projects that shaped my approach to restaurant imagery.

The work became highly recognisable among my restaurant clients and led to several new hospitality collaborations. Our work continued for over two years, until the restaurant changed ownership and concept.
Woman enjoying dinner and a drink at Tar-Tar Gastro Bar - restaurant photography by Aljona Grigorjeva

LA COPA - ongoing since 2024. Art Direction & Photography.

A product-focused direction created around La Copa’s wine selection. Strong colour, graphic compositions and playful details turn the bottles into part of the restaurant’s visual world rather than simple product shots.

Natural wine bottle and glasses at La Copa - colourful product photography by Aljona Grigorjeva
Natural wine bottle and glasses at La Copa - colourful product photography by Aljona Grigorjeva
Natural wine bottle and glasses at La Copa - colourful product photography by Aljona Grigorjeva
PEATUS - ongoing since 2023. Visual Strategy & Photography. A series of photoshoots created for Peatus as part of the visual collaboration. From food and seasonal menu launches to people and atmosphere - each shoot explores a different story while staying within one recognisable visual language.

The collaboration goes beyond photography: the visual direction has been developed and evolved through years of working with the brand, allowing each new shoot to feel different without losing the character of Peatus. Curious how the visual language was created? Explore the full Peatus case in Visual Strategy.
Woman eating a burger at Peatus restaurant in Tallinn - lifestyle food photography by Aljona Grigorjeva
Woman eating a burger at Peatus restaurant in Tallinn - lifestyle food photography by Aljona Grigorjeva
SIGMUND FREUD BAR - ongoing since 2023. Photography & Art Direction. The project was created for a new cocktail menu built around personality types, feelings and experiences rather than traditional cocktail descriptions. We translated those emotions into a series of slightly surreal, unexpected images - combining cocktails, people, objects and carefully built sets. It became one of my favourite shoots to this day and the beginning of an ongoing collaboration, from creative concepts to occasional content created around the bar’s needs.

Woman posing with Campari Negroni dispenser at Sigmund Freud Bar - creative cocktail photography by Aljona Grigorjeva
PEPPERSACK - ongoing collaboration. Photography & Art Direction. Peppersack approached me specifically for my use of direct flash, looking for a more contemporary, fashion-inspired approach to photographing a medieval restaurant. I developed the visual concept and art-directed the shoot, combining historic objects and details found throughout the restaurant with a bold, modern photographic language. The result brings together two contrasting worlds - Peppersack’s medieval character and contemporary editorial photography. What started with this project has since grown into an ongoing collaboration.
Medieval-style table with restaurant dishes and historic props at Peppersack Tallinn - food photography and art direction by Aljona Grigorjeva
Medieval-style table with restaurant dishes and historic props at Peppersack Tallinn - food photography and art direction by Aljona Grigorjeva
ART PRIORI - Valentine’s Day Campaign. A one-off shoot created for a Valentine’s Day campaign, based on a concept and scenarios developed by the restaurant’s social media team. The focus was on a couple enjoying an evening at Art Priori - capturing their interaction, the atmosphere of the restaurant and a few details of the food and drinks along the way. A more classic approach to hospitality photography, created within an existing creative brief while keeping the imagery natural, elegant and atmospheric.

Couple enjoying cocktails and dinner at Art Priori restaurant in Tallinn - lifestyle photography by Aljona Grigorjeva
An ongoing collaboration since 2022 focused on capturing the everyday character of KATHARINENTAL - its food, seasonal menus and the atmosphere of the café. Working together with the marketing team, each shoot follows the current communication needs of the brand, creating warm, natural imagery where the food and the setting remain at the centre.
Seasonal restaurant dishes with white wine at Katharinenthal in Tallinn - food photography by Aljona Grigorjeva
VINO I NADEZDA - around 20 wine events photographed together since 2024. I love capturing wine events through the experience around them: the bottles being opened and poured, small details, conversations, reactions and genuine moments between guests. The goal isn’t perfect lighting or staged moments - it’s preserving the atmosphere and making you feel what the evening was like.
Guests enjoying wine and oysters at a wine tasting event in Tallinn - photography by Aljona Grigorjeva
KATHARINENTAL - ongoing since 2022. Katharinenthal is mainly known for its bakery and pastries - something we regularly capture alongside seasonal dishes and café content. Simple, warm and product-focused photography keeps the attention where it belongs: on freshly baked pastries, small café rituals and the feeling of stopping by for something delicious.
Fresh pastries, coffee and desserts at Katharinenthal café - bakery photography by Aljona Grigorjeva
Fresh pastries, coffee and desserts at Katharinenthal café - bakery photography by Aljona Grigorjeva
Fresh pastries, coffee and desserts at Katharinenthal café - bakery photography by Aljona Grigorjeva
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